Brand identities that make small companies look world-class.
Your business might be outperforming your brand.
If your branding feels inconsistent, outdated, or unclear, a strong visual identity can make your business look established, professional, and trustworthy from the first impression.
Blake Jensen is an independent brand designer and former Creative Director at Blenders Eyewear, with design work for teams at Meta, Marmot Outdoors, and Robert Half.
Howdy, I'm Blake
I live on Bainbridge Island in Washington and split my time between design work, outdoor adventures, and creative projects.I’m a brand designer with over a decade of experience building brands for startups and established companies.Previously, I co-founded Blenders Eyewear, where I led brand and creative direction as the company grew into a globally recognized sunglasses brand.Since then, I’ve worked with teams at Meta, Marmot Mountain Works, Robert Half, and other companies, helping clarify their brand and create identities that feel professional, consistent, and memorable.Today I work with a small number of clients on focused brand identity projects.
Design Experience
Over the past decade I’ve worked as a founder, in-house designer, and agency creative across a wide range of brands and industries.
Blenders Eyewear
Co-Founder & Creative Director. Helped grow the brand from startup to a globally recognized sunglasses company with a ~$90M valuation.
Meta
Brand designer supporting cross-functional marketing and sales teams.
Marmot Mountain Works
Brand designer supporting marketing and product teams.
Everyday California
Brand Manager & Creative Director for an outdoor apparel and adventure company.
Wunderman Thompson
Agency design work for brands including Under Armour, GM, and the WTA Tour.
Robert Half
In-house brand designer supporting marketing and communications teams.
BASIC©
Agency design work for brands including Skechers, Electronic Arts, and Adidas.
Libre Digital
Agency design work for brands including Raen Optics, British Customs, and Matuse.
ClearLaunch
Product and interface design for websites and custom software platforms.
Approach
I believe the best brands are simple, clear, and easy to recognize.My goal in every project is to create identities that feel professional, memorable, and flexible enough to grow with the company.
Selected Works
Blenders EyewearAs co-founder and creative lead of Blenders Eyewear, I built the brand’s identity from the ground up. My work spanned logo design, product design, packaging, website, email marketing, retail environments, trade shows, and brand copywriting. The goal was simple: create a bold, recognizable lifestyle brand that stood apart in a crowded market.What started as a small startup has since grown into one of the most recognizable direct-to-consumer eyewear brands in the U.S.
Classic Parts ProClassic Parts Pro supplies hard-to-find parts for vintage and classic cars—serving customers who care about the details.The goal was to build a brand that felt authentic, timeless, and grounded in that world—not overly polished or generic.The result is a flexible identity system designed to live naturally across packaging, apparel, signage, and digital—without losing its character.
Sunday GroverSunday Grover is a modern dog brand built around the bond between people and their dogs—expressed through a growing line of thoughtfully designed products, including harnesses, collars, and accessories.The goal was to create a brand that felt bold, playful, and design-forward—standing apart from the typical, overly safe pet category.The result is a flexible identity system built to scale across product, packaging, and digital, combining strong visual language with real-world functionality.
Brand Identity for Companies Ready to Look Legit
I help companies turn messy, inconsistent branding into clear, professional identities that customers immediately trust.
The Problem - Most companies know their brand isn’t working
Many businesses grow quickly but end up with branding that no longer reflects the quality of the company.You might notice things like:• The logo feels amateur
• Marketing materials don’t match
• The business has grown but the brand hasn’t kept up
• Nobody knows which fonts, colors, or style to useThe result is confusion internally—and a lack of trust externally.
The Solution - A clear, professional brand identity
I work with a small number of clients each year to design brand systems that are:• Clear
• Consistent
• Memorable
• Easy for your team to useAt the end of the project you’ll have a complete identity system that works everywhere—from your website to packaging to social media.No guesswork. No inconsistency. Just a brand your business can grow into.
What’s Included - Brand Identity Package
Every project includes a complete visual identity system designed to keep your brand consistent everywhere it appears.• Logo system
• Color palette
• Typography system
• Brand guidelines
• Social / marketing templates
• Launch-ready assets
The Process
1. Discovery
We clarify your business, audience, and positioning.2. Identity Design
I design and present the new brand direction.3. Refinement
We refine the system until everything feels right.4. Delivery
You receive a complete brand toolkit ready to use.
Investment
Brand identity projects typically start at $6,000.This includes the full process outlined above and a complete brand identity system for your business.Most projects are completed in 3–4 weeks.
Start a Project
If you're interested in working together, send me a quick note about your company and what you're looking to build.I take on a small number of brand identity projects at a time and typically respond within 1–2 business days.Helpful details to include:• Your company name
• What you’re building
• Where the brand will be used (website, packaging, etc.)
• Timeline or launch date
Email:
[email protected]